The Abnormal Beauty Company DECIEM
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About DECIEM

About DECIEM

DECIEM is a humble and happy umbrella of good beauty brands. DECIEM was founded in 2013 by "the beauty world's most exciting disruptor", Brandon Truaxe. Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy. And DECIEM respect these principles, choosing to serve anyone who appreciates the dedication to this very genuine definition of quality.


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DECIEM
Self-described as 'the abnormal beauty company', DECIEM is an umbrella company that encompasses a range of famous beauty brands such as The Ordinary, NIOD, and Hylamide. Over the past year, the company has boomed, largely due to its fame on social media sites such as Tik Tok. Now, on average, they sell more than one product every second.

DECIEM was founded in 2013 by Brandon Truaxe. While he was working at a skincare lab, he became dissatisfied with the lack of passion, transparency, and insight when it came to beauty product creation. From then on, he decided to make a change, and DECIEM was born.

Quality, for DECIEM, is not decided by the price of the product. Instead, it is about being authentic, different, transparent, and affordable. This philosophy is present in everything they do.

Take their brand The Ordinary, which strips away all of the pomp of other beauty brands and creates simple, cheap, and effective products that do what they say on the tin. Their other brand, NIOD (Non-Invasive Options in Dermal Science), is committed to bringing only the latest in skincare technology to everyone for an affordable price.

It's no wonder DECIEM is such a fast-growing brand. Their products are no-fuss and they do exactly what you need them to do. Browse the full range at SkinStore today.